> ## Documentation Index
> Fetch the complete documentation index at: https://docs.caldera.xyz/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Kit

## Logo

<img src="https://mintcdn.com/metalayer/5ZBnFuPUXwmobeeU/images/brand/logomarks.png?fit=max&auto=format&n=5ZBnFuPUXwmobeeU&q=85&s=5cf79b8cbb93a4397574067dd77fa343" alt="Caldera Logosmarks in various colors" width="1920" height="1080" data-path="images/brand/logomarks.png" />

### Logo Wordmark

<img src="https://mintcdn.com/metalayer/5ZBnFuPUXwmobeeU/images/brand/full-logo.png?fit=max&auto=format&n=5ZBnFuPUXwmobeeU&q=85&s=163132a3eaec492282e571b901d6f926" alt="Caldera Logosmarks in various colors" width="1920" height="1080" data-path="images/brand/full-logo.png" />

### Vertical Logo Wordmark

<img src="https://mintcdn.com/metalayer/5ZBnFuPUXwmobeeU/images/brand/logo-vertical.png?fit=max&auto=format&n=5ZBnFuPUXwmobeeU&q=85&s=d3cd450a2a99660a056e5364891ad8d3" alt="Caldera Logosmarks in various colors" width="1920" height="1080" data-path="images/brand/logo-vertical.png" />

### Grayscale

When brand colors don't suit your materials or technical constraints exist, use grayscale or black/white versions. Never use unauthorized color variations.

<img src="https://mintcdn.com/metalayer/5ZBnFuPUXwmobeeU/images/brand/full-logo-grayscale.png?fit=max&auto=format&n=5ZBnFuPUXwmobeeU&q=85&s=61d2005a30186d6c6664950ffd1ed015" alt="Caldera Logosmarks in various colors" width="1920" height="1080" data-path="images/brand/full-logo-grayscale.png" />

### Logo Don'ts:

* Don't stretch or distort the logo
* Don't use on backgrounds that compete for attention
* Don't recreate or modify the logo
* Don't use colors outside the approved palette

## Colors

<Columns cols={3}>
  <Frame caption="#FC5000">
    <img src="https://mintcdn.com/metalayer/5ZBnFuPUXwmobeeU/images/brand/colors/orange.png?fit=max&auto=format&n=5ZBnFuPUXwmobeeU&q=85&s=aa500b6fbefcc11115ca3ad649e35daa" alt="Vivid Orange" noZoom width="300" height="300" data-path="images/brand/colors/orange.png" />
  </Frame>

  <Frame caption="#7B4BFE">
    <img src="https://mintcdn.com/metalayer/5ZBnFuPUXwmobeeU/images/brand/colors/violet.png?fit=max&auto=format&n=5ZBnFuPUXwmobeeU&q=85&s=26270bbfe4d8c1cee691abb266ce1418" alt="Vivid Orange" noZoom width="300" height="300" data-path="images/brand/colors/violet.png" />
  </Frame>

  <Frame caption="#F9FFB1">
    <img src="https://mintcdn.com/metalayer/5ZBnFuPUXwmobeeU/images/brand/colors/yellow.png?fit=max&auto=format&n=5ZBnFuPUXwmobeeU&q=85&s=a73c3f1d235773134e36f54984541df7" alt="Vivid Orange" noZoom width="300" height="300" data-path="images/brand/colors/yellow.png" />
  </Frame>

  <Frame caption="#F7F6F3">
    <img src="https://mintcdn.com/metalayer/5ZBnFuPUXwmobeeU/images/brand/colors/white.png?fit=max&auto=format&n=5ZBnFuPUXwmobeeU&q=85&s=5358ab7b92d28af77c169e6c8ca1a286" alt="Vivid Orange" noZoom width="300" height="300" data-path="images/brand/colors/white.png" />
  </Frame>

  <Frame caption="#070607">
    <img src="https://mintcdn.com/metalayer/5ZBnFuPUXwmobeeU/images/brand/colors/black.png?fit=max&auto=format&n=5ZBnFuPUXwmobeeU&q=85&s=b9f7b823c61730c7ea6ed5f7f65d7d79" alt="Vivid Orange" noZoom width="300" height="300" data-path="images/brand/colors/black.png" />
  </Frame>
</Columns>

## Typography

<img src="https://mintcdn.com/metalayer/5ZBnFuPUXwmobeeU/images/brand/pp-neue-corp.png?fit=max&auto=format&n=5ZBnFuPUXwmobeeU&q=85&s=ea3a7d3bdf21c9b78e812a368cd3e0d1" alt="Descriptive alt text" noZoom height="200" data-path="images/brand/pp-neue-corp.png" />

**PP Neue Corp Compact** is used for titles and headings in our marketing materials.
The **Ultrabold** is the only font weight we use  with the **Alternative l** and **Rounded Dots** options turned on.

<img src="https://mintcdn.com/metalayer/5ZBnFuPUXwmobeeU/images/brand/kmr-apparat.png?fit=max&auto=format&n=5ZBnFuPUXwmobeeU&q=85&s=34f9d1e0fe63b92e560721e8908fc6b3" alt="Descriptive alt text" noZoom height="200" data-path="images/brand/kmr-apparat.png" />

**KMR Apparat** is used for body and other supporting text on our marketing materials and is also the primary font used on most of our products.

## Useful Links

[Download Assets](https://drive.google.com/drive/folders/1REtrZNumH40Ih-yzFy19ZuhZ6YI3CnvK?usp=drive_link)

[Figma](https://www.figma.com/design/wjLpJ2ddxyO2xB4EV5b4Ea/-Ext.--Caldera---Brand-Guidelines---Assets---External?m=auto\&t=DHZiIWqg2E7iXot8-6)
