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Caldera Logosmarks in various colors

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Logo Wordmark

Caldera Logosmarks in various colors

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Vertical Logo Wordmark

Caldera Logosmarks in various colors

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Grayscale

When brand colors don’t suit your materials or technical constraints exist, use grayscale or black/white versions. Never use unauthorized color variations. Caldera Logosmarks in various colors

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Logo Don’ts:

  • Don’t stretch or distort the logo
  • Don’t use on backgrounds that compete for attention
  • Don’t recreate or modify the logo
  • Don’t use colors outside the approved palette

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Colors

Vivid Orange

#FC5000

Vivid Orange

#7B4BFE

Vivid Orange

#F9FFB1

Vivid Orange

#F7F6F3

Vivid Orange

#070607

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Typography

Descriptive alt text PP Neue Corp Compact is used for titles and headings in our marketing materials. The Ultrabold is the only font weight we use with the Alternative l and Rounded Dots options turned on. Descriptive alt text KMR Apparat is used for body and other supporting text on our marketing materials and is also the primary font used on most of our products. Download Assets Figma